
ADVERTORIAL
OCTOBER 18, 2025

ADVERTORIAL
OCTOBER 18, 2025
Home / Trending / Incontinence
Leading Urologist: 'After Testing 48 Incontinence Products, Only ONE Kept My Patients 100% Dry.'
Dr. Carter performed surgeries for 20 years. But her patients kept asking her 'why is my leak protection failing all the time?' She realised the unspoken crisis women using incontinence protections have been going through. So she tested every brand herself and here's what she found


Words by Dr. Caroline Carter

October 9, 2025

Words by Dr. Caroline Carter

October 9, 2025


Words by Dr. Caroline Carter

October 9, 2025

Words by Dr. Caroline Carter

October 18, 2025

23,847 Views

(Avg. 3min Reading Time)

23,847 Views

(Avg. 3min Reading Time)

If you've tried incontinence pads, adult pull ups, or "leak-proof" underwear, but they only left you soaked, embarrassed and disappointed, you're not alone and it's not your fault.
Hi, I'm Dr Caroline Carter, a consultant urologist.
For two decades, I've been treating women with incontinence...
My work included everything from prescribing medications and performing surgeries to referring women to months of pelvic floor physiotherapy.
But here's the reality: these treatments don't work for everyone. Especially for women over 60.
Some women don't see results even after trying everything. Or others can't afford the out-of-pocket costs.
So they're left managing their incontinence with protection like pads, adult pull-ups, or leak-proof underwear.
And that's when I started noticing something disturbing...
Every single week, women would come into my office frustrated and exhausted, asking:
"What pads actually work? Mine keep failing me.
"Why is this leak-proof underwear completely useless?"
"Is there anything that doesn't leak the second I stand up?"
I realised: these women had been left with protection as their only option. But the protection was failing them.
Nobody—not doctors, not the companies making these products, not anyone—was actually helping women find real protection.
So I decided to find out myself. I spent 6 months testing 48 different protection brands. And what I discovered shocked me.
The Truth About Current Protection Options

You know the frustration of products that promise "maximum protection" but fail when you actually need them.
Over 6 months, I tested 48 different brands—pads, adult diapers, and leak-proof underwear from every major company.
Now, let me walk you through what I discovered about each type—and why they kept failing:
1. Pads
The most common complaint? They shift and leak out the sides.
Here's why that happens:
The adhesive strips don't hold position when you move. Sitting, standing, walking - the pad shifts.
And the absorbent core spreads liquid across the entire surface to maximize absorption.
Sounds good in theory. But in reality? The liquid spreads OUT - including out the sides - before the pad can fully absorb it.
That's why you get those side leaks. That's why you feel wetness running down your thighs even though the package says "maximum protection."
2. Adult Pull Ups
Better capacity than pads, but my patients reported three consistent problems:
Visible bulk. They show through clothing. Multiple women told me they felt self-conscious wearing them anywhere public.
Heat and skin issues. The plastic backing doesn't breathe. You sweat. Rashes develop after wearing them all day.
They still leak with sudden gushes. Even with all that bulk, when you have a full-on leak, the absorbent layers can't react fast enough. The liquid overwhelms them anyway.
3. Leak-Proof Underwear
Most leak-proof underwear on the market? They're rebranded period underwear.
Same fabric. Same absorption technology. Just relabeled as "incontinence protection"
The problem: Period flow releases slowly (1-2 ounces over hours). Bladder leaks happen fast (even 8+ ounces in seconds).
That’s why it leaves women sitting in wetness — or leaks right through. It fails miserably when it comes to incontinence.
But here's what really concerned me as a doctor:
Regardless of which type of protection women were using - pads, diapers, or leak-proof underwear - they all reported the same health issues:
Recurring UTIs and yeast infections. Sitting in dampness or having moisture against your skin for hours creates the perfect breeding ground for bacteria.
Painful rashes and skin irritation. Constant moisture, friction, and chemicals in disposable products cause breakdown of delicate skin.
Persistent odour. When urine sits against fabric or absorbent materials for hours, bacteria multiplies. That's the smell women worry about constantly.
That's when I realised: this isn't just about better absorption or capacity...
Women needed something that would keep them dry, prevent infections, eliminate odor, and let them feel like themselves again.
And that's exactly what I went looking for.
The One That Actually Worked

After months of testing 48 different protections, I found one that stood out completely.
Not "better than the others." But fundamentally different.
It's called Serenelle.
What made it different?
It wasn't a period underwear company seeing a marketing opportunity and slapping "incontinence" on their existing products.
Serenelle was designed from the ground up specifically for bladder leaks.
The founder was a woman who dealt with incontinence herself, called Susan. She tried every product on the market and nothing worked.
So she partnered with a pelvic health specialist and a tech lab in London - the kind that develops products for hospitals - and spent 4 months engineering leak-proof underwear for real bladder leaks.
Not period flow. Not just light dribbles. Real incontinence.
When my patients tested it in real-world conditions, the results were remarkable.
What Makes Serenelle Work So Well
Serenelle uses what they call X-Dry Technology - a 4-layer system that solves every problem my patients complained about with other protections.
Layer 1: Medical-Grade Moisture-Wicking
The moment liquid contacts the top layer, it's pulled away from your skin in under 3 seconds. So you never sit in wetness. Your skin stays completely dry all day.
Layer 2: Silver Ion Antimicrobial Protection
This layer contains embedded silver ions that kill 99.9% of bacteria and odour-causing germs on contact. Painful rashes or infections? This prevents them. The embarrassing odor? None.
Layer 3: Ultra-Absorbent Core
Most leak-proof underwear holds 1-2 ounces. Serenelle holds up to 8 ounces. That's the equivalent of one full cup of coffee or about 3x more than pads.
Layer 4: Breathable Leak-Lock Barrier
This layer creates a 360-degree seal around the entire perimeter to prevent liquid escaping around the edges, while staying comfortable & breathable.
And here's what really matters to me as a doctor: Serenelle is made with 100% cotton exterior and medical-grade internal layers.
No BPA plastics. No chlorine bleaching. No harsh chemicals that irritate sensitive skin.
It's dermatologist-tested and approved.
Plus, it lasts 250+ washes. That's 2+ years of daily use per pair.
So you also save money compared to constantly buying disposables and don't create any waste for our environment.
You just put it on in the morning, and forget about bladder leaks for the rest of your day!
It Can Be Worn For 8 Hours and Eliminates Unpleasant Odours
I know you've heard promises before. Every pad, every diaper, every "leak-proof" underwear promised protection—and failed you.
So I wanted to show you exactly how Serenelle works.
In the video above, I poured a full 8 ounces of liquid directly into Serenelle underwear in my clinic (that's 2x more than incontinence pads can handle.)
Not a single drop leaked.
And when I checked the top layer? Completely dry to the touch.
That's the X-Dry Technology in action. Liquid pulled away from your skin in seconds. Locked into the absorbent core. Your skin stays dry all day.
Who This Is For?

Serenelle is for women who've been let down by pads, diapers, and "leak-proof" underwear that don't actually work.
For women who want to laugh without fear. Leave the house without mapping bathrooms. Feel like themselves again.
And here's what matters: Serenelle isn't just for light dribbles.
It also handles full-on bladder leaks.
So if you've been told "just use better pads" or "try adult diapers," but you know you need something that actually keeps you dry without the bulk and humiliation—Serenelle is for you.

Charlotte Hudson
Reviewed in the United Kingdom on April 05, 2025
Verified Purchase
Well I'll be! Finally found something that actually works. I'm 61 and figured this was just my lot in life now. These let me take a 6 hour drive to see my sister without panicking about rest stops every hour. Felt like my young self again. Thank you Serenelle
76 people found this helpful

Ruth Ann Sullivan
Reviewed in the United Kingdom on February 23, 2025
Verified Purchase
I've been struggling leaks for nearly 8 years. Pads just didn't cut it anymore so I tried Serenelle. Now, these aren't some miracle cure that stops leaks but they work better than any protection I've tried by far. Best part its not bulky and its able to handle A LOT. My husband and I can be close again without me being embarrassed in public. That alone makes it worthwhile.
46 people found this helpful

Beverly Johnson
Reviewed in the United Kingdom on May 21, 2025
Verified Purchase
Been dealing with leaks for 5 years now. Regular pads would bunch up and leak through constantly. Tried those Fluxe underwear, complete disappointment! Couldn't handle incontinence. Serenelle can handle lot more leaks and its not bulky. And it doesn't smell at all, finall some leak protection that understands what we need 😍
24 people found this helpful

Charlotte Hudson
Reviewed in the United Kingdom on April 05, 2025
Verified Purchase
Well I'll be! Finally found something that actually works. I'm 61 and figured this was just my lot in life now. These let me take a 6 hour drive to see my sister without panicking about rest stops every hour. Felt like my young self again. Thank you Serenelle
76 people found this helpful

Ruth Ann Sullivan
Reviewed in the United Kingdom on May 15, 2025
Verified Purchase
I've been struggling leaks for nearly 8 years. Pads just didn't cut it anymore so I tried Serenelle. Now, these aren't some miracle cure that stops leaks but they work better than any protection I've tried by far. Best part its not bulky and its able to handle A LOT. My husband and I can be close again without me being embarrassed in public. That alone makes it worthwhile.
76 people found this helpful

Beverly Johnson
Reviewed in the United Kingdom on January 23, 2025
Verified Purchase
Been dealing with leaks for 5 years now. Regular pads would bunch up and leak through constantly. Tried those Serenelle underwear, complete disappointment! Couldn't handle incontinence. Serenelle can handle lot more leaks and its not bulky. And it doesn't smell at all, finally some leak protection that understands what we need 😍
76 people found this helpful
They Sold Out Within 18 Hours of Being Launched On the Market

When Serenelle first launched, the founder never expected the response.
"We thought we made enough inventory for 3 months," she admits. "The first batch sold out in 18 hours. The second batch lasted 2 days. We've sold out 5 times this year. We can barely keep up."
Dr. Carter, who now recommends Serenelle to her patients, explains:
"Every woman dealing with bladder leaks who's been let down by pads and diapers wants this immediately. They've spent years trying products that promise protection and fail the second they laugh or sneeze. This is the first thing that actually keeps them dry and comfortable."
Right now: 6,000+ women waiting 6-8 weeks for each batch because the medical-grade materials and X-Dry Technology can't be rushed without compromising quality.
So What Are Your Options?
Right now you have 3 options:
Option 1: Keep using the same protection that's been failing you.
Pads that shift and leak. Diapers that are bulky and humiliating. Fake "Leak-proof" underwear that leaves you sitting in wetness all day. (You already know where that leads - more infections, more anxiety, more isolation.)
Choice 2: Accept that this is just your life now.
Keep planning every outing around bathrooms. Keep the constant fear of accidents. Keep telling yourself "this is just part of getting older." (Let the infections and skin damage continue while your confidence disappears.)
Choice 3: Try the only leak-proof underwear designed specifically for bladder leaks.
Serenelle's X-Dry Technology pulls wetness away in under 3 seconds, kills 99.9% of bacteria with silver ions, and handles up to 8 ounces without leaking. Plus you're protected by a 120-day money-back guarantee AND perfect fit guarantee.
Special Access for Women Who Read This
Dr. Carter made a special request before this article went live:
"I want women who understand what's really happening with their current protection to get first access. If someone takes the time to read through this research, they're serious about finding real protection - not just looking for another product that promises everything and delivers nothing."
Dr. Carter worked with Serenelle to save some of the current batch specifically for women reading this article.
"Your skin is sitting in dampness and bacteria from failed protection every single day," Dr. Carter says. "The UTIs, the rashes, the constant odor anxiety - it only gets worse the longer you use protection that doesn't actually protect. If you recognize yourself in what I've described here, you need to act while it's still possible."
This special access skips the 6,000-person waiting list.
But it's only guaranteed for 48 hours or until this reserved batch sells out.
After that, you'll join the waitlist like everyone else - and the last one took 8 weeks to clear.
Note: This special access is only for readers of this article. The link stops working when this batch sells out or after 48 hours.